Introducing the much anticipated P-ROD 3:

It will be launching in store and on the web Saturday 8th August, and is available in two colourways Black/Black and White/Black.

The Paul Rodriguez 3 main features include increased forefoot flexibility. A reduced profile, and added cushioning to meet the demands of modern street skating.

Check out Pauls video "Today Was a Good Day" Inspired by Ice Cube’s 1993 hip-hop classic “It was a Good Day”, the advert shows Paul’s version of what a perfect day in LA looks like.